Flavour is many years removed from the underground scene where he used to set South Eastern dance clubs and bush bars afire with his heady brew of highlife melodies, hip beats and leering lyrics.
Even though he has since achieved crossover status and is as marketable nationally as any Lagos studio-produced pop star, Flavour still retains that Igbo boy core that keeps him attached to his roots no matter how far away from home his music takes him. Flavour has travelled around the world marketing his sound and has garnered for himself, fans that transcend language, colour and ethnicity.
His entire career since the release of his third studio disc, the multi-selling, hit single minting, Blessed in 2012 has been a high wire balancing act. One that has stretched itself struggling to keep home-based fans happy while reinforcing the interest of the highlife naÃ¯ve revellers who were attracted by the rolling waist,â€¦